ParMasters Golf Training Center Franchise
Core Values & Guiding Principles
At Parmasters Golf Training Centers we strive to be a values-centered organization. This means that we operate with clear intention of doing business according to our highest ideals and principles.

Values are the foundation for the actions and decisions that are made within an organization. The more that we focus on our core values and putting them into action, the more we will be able to create exponential growth towards our key strategic outcomes.

Integrity, passion, present-centered awareness, flexibility,,respect, excellence, persistence, and commitment are the nine primary Core Values that permeate everything we do at Parmasters Golf Training Centers.


We value "walking our talk" by adhering to high ethical principles and professional standards.


We value working with energy and passion through demonstrating enthusiasm and frequent celebration.

Present-Centered Awareness

We value a daily practice of mindfulness, playing a key role in maintaining focus, increasing and managing our vital energy and creativity.


We value other ideas and perspectives and are committed to finding the best way of accomplishing our goals on and off the golf course.

Life Long Learning

We value continuous growth and learning founded on a commitment to constant, never-ending improvement.


We value other opinions, other people, other golf swings, and demonstrate that in how we treat them day in and day out.


We seek and apply the highest standards of excellence in all we do.


We never, ever give up.


We value making and keeping commitments to ourselves and others as a key to personal and professional success.

© Aegis Investment Management (Golf), Inc. 2011. Listed on the TSX-Venture Exchange, symbol AIM.V