ParMasters Golf Training Center Franchise
Kaizen Korner

Another one of our eight primary revenue streams in a Parmasters Golf Training Center is our Kaizen Korner.

Kaizen means "change for the better" in Japanese. At Parmasters we mean continuous and incremental improvement. And that's what this area of our center is all about.

And unlike most golf course pro shops, this one will make a difference in the game of our clients, not just in the pockets of our Center Owners.

The focus of our Kaizen Korner is three-fold:

  1. selling mental and physical training tools;
  2. selling exclusive, high value, high margin items, such as custom-fit, custom-designed Mizuno Golf clubs;  and
  3. selling "walking billboards" at low price points, but at high quality. "Walking billboards" are Parmasters logo apparel, and the sole function of this part of the operation is to have many people wear it and therefore talk about our Golf Training Center.

Now it is the first one on this list that will make a real difference in the games of our clients. Ask most great golfers how much of the game is mental, how much is physical, and the typical answer you get is that 90% of the game of golf is mental.

So why do we spend so much time, money and effort on the physical side of the game?

The cynic out there would say because golf courses and golf driving ranges have no vested interest in promoting mental aspects because that would take away from their main activities.

We prefer to think that the main reason is simply that there has been no place where mental training tools make sense to sell - until we came along. Books on the mental aspect of the game, videos, motivational prints and cards, these and more are what you will find in our pro shop. It's possible that you may find all of these items available elsewhere, but rarely all in one place.

© Aegis Investment Management (Golf), Inc. 2011. Listed on the TSX-Venture Exchange, symbol AIM.V