ParMasters Golf Training Center Franchise
Lead Conversion

Lead Conversion Marketing Strategies for Golf Training Centers

We have four key elements to our Lead Conversion Strategies. Read on for a summary of each.

#1 - Risk Reversal - Our Guarantee

We guarantee lower scores.

We are the only year-round golf training center to guarantee our results. To existing golfers we guarantee a 25% reduction in handicap in six months. How can we do this? Our experience with the Puckmasters training systems and our testing of the Parmasters Training System based on Scott Hazledine’s state-of-the-art Straight-Line Golf™ techniques have shown us that it is possible to guarantee amazing results, every time. Scott has successfully accomplished these type of results, and more, for ten years.

And here's our guarantee for each Center:

OUR PROMISE: After learning the Straight-Line Golf™ system, you will believe it is the simplest, most accurate way to hit a golf ball.

Our aim is to not only help you make more birdies, but also to free you from the burden of inconsistent results that can affect so many golfers. We strive to honor our self-imposed obligation to help you experience a longer, happier, more fulfilled relationship with golf than you have ever experienced before.

WHAT THIS MEANS TO YOU: The Straight-Line Golf™ System has delivered a minimum 25% reduction in handicap to thousands of golfers for over ten years. It works. So, if after completing the eight-hour Straight-Line Golf Clinic™ and the twenty-four private session Open Series training program:

  • your handicap is not at least 25% lower (if you have an established handicap);

  • your handicap equivalent is not at least 25% lower (for golfers without an established handicap); or

  • your scores are not at least twenty strokes better than when you began training with us (if you are a new golfer)…

... then Parmasters wants to make it right.

THE BOTTOM LINE: Parmasters will work with you until you see and feel the results of the Straight-Line Golf™ System, or at your option, we will simply give you your money back.

#2 - The Ethical Persuasion Process

Process Developed by Douglas Carter, Ethical Persuasion is a new, unique way for anyone to learn to use their natural personality to guide their potential customers into making the right decision for themselves. This sales process has been used with phenomenal results in converting Club Member leads in Puckmasters Hockey Training Centers. The beauty of the process is that it provides proven methods for creating trust with the prospect, helping them to understand their needs, and allowing them to sell themselves before you even mention a product or service.

The Ethical Persuasion Process is an integral part of the training for Parmasters Golf Training Centers Franchise Owners, Head Coaches, and any staff who will be involved in the lead conversion process.

#3 - Retention Process - Exceptional Event Experience

Retaining customers at Parmasters Golf Training Centers will be a breeze. Why?

Because our systems are designed from start to finish to ensure that every lesson, practice session, or interaction that a customer has at any center is an Exceptional Event Experience. The Exceptional Event Experience encompasses everything we do in our Center from the way we greet our customers to how clean the bathroom mirror is. The idea is to have each and every one of our customers walking out of our center saying WOW! Every single time. This WOW! experience is what leads to repeat visits and word of mouth marketing.

The key ingredients for an Exceptional Event Experience are:

  • Use a personalized greeting procedure
  • Deliver only the highest quality products
  • Tell your customers you appreciate their business
  • Follow-up with customers to show you care
  • Remember and use their names
  • Engage their senses Have a positive attitude
  • Be enthusiastic
  • Focus on positive feedback
  • Total absence of criticism
  • And a great cup of coffee
  • Referral Program

While referrals are a great source of new customers, they can also be used to retain existing customers. Our referral programs reward our existing customers for introducing us to their friends and family with free sessions, free products, and special value pricing. In addition to being a great incentive to introduce new people, once the existing customer has friends and family who are also members, they are more likely to stay as a customer.

#4 - Show Them We Care Calls

Another technique that has proven effective for retaining customers is the Show Them We Care Call. All Club Members are called once every three months to ask them how they are enjoying your center and their membership and ask for feedback on how you can improve your products and services. The key to these calls is to be sincere and never to combine them with a sales call. The results are amazing.

In our Centers you will see literally hundreds of the testimonials that come from this process, or as we call it, our "Success Stories".

© Aegis Investment Management (Golf), Inc. 2011. Listed on the TSX-Venture Exchange, symbol AIM.V