ParMasters Golf Training Center Franchise
How Do We Give Back?

Great question. Four primary ways.

But first, why do we give back?

Quite simple. We believe that we are blessed to build the businesses of our dreams. We believe in the original concept that a corporation was created to serve the people. We also believe that the more we give, the more we create space and time to receive.

As a result here is an overview of the four main ways we "give back".

  1. Our Cause

  2. Sustainable Design

  3. Sustainable Practices

  4. Strategic Philanthropy

#1 Our Cause

Each of our three brands has partnered with a charity or non-profit. We pledge a fixed contribution (a percentage of gross) to this cause. The more successful we become, the more we will contribute.

Let's look at each brand and the cause we support.

Parmasters Golf Training Centers

One dollar from every paid golf lesson is contributed to Right To Play.

In addition, several centers are currently giving away free short game memberships with a suggested $20 donation to Right To Play.

Right To Play is an athlete-driven international humanitarian organization that uses sport and play as a tool for development of children and youth in the most disadvantaged areas of the world.

We're proud to join many other supporters, including athletes from around the globe like Steve Young, Wayne Gretzky, Ian Thorpe, Martina Hingis and many more.

For more information, or to contribute directly, click here.


Links Golf Cafe

Five cents from every drink sold in our Links Golf Cafes is donated to Coffee Kids.

Coffee Kids, Inc. is a nonprofit organization dedicated to improving the lives of coffee-farming families. Founded in 1998, they work closely with their partners in coffee-growing communities to create community-based programs that respect the values, cultural integrity and ingenuity of the communities.

They currently support economic diversification, microcredit, education, health care and other community-based programs in Mexico, Guatemala, Nicaragua, Costa Rica and Peru.

To learn more or to make a donation, please click here.


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#2 - Sustainable Design

Our goal is to build environmentally and socially sustainable businesses. It's quite simple, we believe that bad business practices have messed up the planet, and good business practices can turn that around.

We don't believe it's up to government to regulate good behavior. We do believe however that if businesses act responsibly that we will leave the planet better off for our grandchildren than we received it from our grandparents.

We also believe that "doing good" is good for the bottom line. Our customers appreciate it, the media tells others about it, and we attract a more committed franchise owner and team member.

In construction, we follow the guidelines of the US Green Building Council's LEED Program.

The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ encourages and accelerates global adoption of sustainable green building and development practices through the creation and implementation of universally understood and accepted tools and performance criteria.

LEED is a third-party certification program and the nationally accepted benchmark for the design, construction and operation of high performance green buildings. LEED gives building owners and operators the tools they need to have an immediate and measurable impact on their buildings’ performance.

LEED promotes a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality.

For more information on the LEED program, click here.

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#3 - Sustainable Practices

A sustainable business philosophy involves adopting the idea that business is responsible for the products and services they provide from inception to end use. In our industry for example, this means looking at everything from the materials we use to building our facilities to the way we impact the lives of our employees.

Not only is the planet demanding that we clean up our act, but today's consumers are demanding that companies be environmental responsible and offer consumers’ environmentally friendly products. Stanford University completed a detailed client satisfaction survey for example, and found that sixty-six percent of clients are willing to pay more for a company's products and services if they believe the company is environmentally and socially responsible.

We have adopted The Natural Step guidelines for sustainability as our own. The Natural Step lists four system conditions that are necessary in order for society (and business) to be sustainable.

The Four System Conditions...
. . . Reworded as The Four Principles of Sustainability
In a sustainable society, nature is not subject to systematically increasing: To become a sustainable society we must...
1. concentrations of substances extracted from the earth's crust 1. eliminate our contribution to the progressive buildup of substances extracted from the Earth's crust (for example, heavy metals and fossil fuels)
2. concentrations of substances produced by society 2. eliminate our contribution to the progressive buildup of chemicals and compounds produced by society (for example, dioxins, PCBs, and DDT )
3. degradation by physical means 3. eliminate our contribution to the progressive physical degradation and destruction of nature and natural processes (for example, over harvesting forests and paving over critical wildlife habitat); and
4. and, in that society, people are not subject to conditions that systemically undermine their capacity to meet their needs 4. eliminate our contribution to conditions that undermine people’s capacity to meet their basic human needs (for example, unsafe working conditions and not enough pay to live on).

For more information on The Natural Step, click here.

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#4 - Strategic Philanthropy

We believe a strong community includes strong and healthy charities and not-for-profit organizations.

To ensure that we have a unique way to give back.

Any organization that signs up for a “Cause Membership” (for no fee) will get ten percent off for all their members and friends when they come in and say they’re supporting that cause.

In addition we’ll match that savings with an additional ten percent contribution to the cause. We get new customers, and the causes get new monthly revenues.

That’s we call it “Strategic Philanthropy”

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© Aegis Investment Management (Golf), Inc. 2011. Listed on the TSX-Venture Exchange, symbol AIM.V